Espree

Archive for the ‘technology’ Category

No matter East or West this May you need to be at Big Omaha “WHAT!? What’s in Omaha”

In business, business models, education, leadership, management, marketing, social media, technology on March 22, 2009 at 1:34 am

Vodpod videos no longer available.

This May 2009 will be just about the coolest conference yet – Big Omaha. The best of the best in social media, online content and business tech will be in attendance. Gary Vaynerchuk who I can’t stop writing about has mastered the momentum of online content. Adriana Gascoigne banded together Girls in Tech throughout the US and overseas being featured in periodicals like Fast Company for her leadership and social media expertise at powerhouse Hi5. Business modeling extraordinaire Jason Fried from 37 Signals. If you have yet to read how 37 Signals maintains laser focus on business development go there now to enhance your skills. Threadless founder Jeffrey Kalmikoff made selling retail online viral and community based. Matt Mullenweg who is behind the development of WordPress – just about the most unbelievable blogging platform ever. And no established business and technology event would be complete without the talented Shira Lazar hosting the extravaganza. This star studded cast are all flying to Omaha this May and so should we. I know I am. If you missed South by Southwest don’t make the same mistake twice.

Don't risk feeling left out again like you did not attending SXSW in Austin

Don't risk feeling left out again like you did not attending SXSW in Austin last week

“Twitter” for Dummies – What the F*!k is Twitter and why do I care

In social media, technology on March 19, 2009 at 6:13 pm

Compliments of @chrisbennett from www.97thfloor.com I bring to you the best overview of Twitter…

Twitter, the Most Important Website Since Google?

twitter bird google jpgI will be the first to admit while it didn’t take me a long time to sign up and start networking with friends on Twitter, it has taken me a long time to understand the true power of the website. When I first started using it I saw it as a networking and communication tool. The more I come to use it and the more I watch people from all walks of life using it I am starting to see why Twitter may possibly be the most important website since Google. To help you understand my logic I want to start with some thoughts on Google.

I think it is safe to say most everyone believes Google is currently the most important website on the internet. When I say important I mean the one that has effected how we use the internet the most thus far. Before it came out we were all satisfied with Yahoo, DogPile and other engines and then Google came a long and it got some grass roots buzz, it was the cool new minimalistic search engine that had surprisingly good results with a clean interface. Soon everyone that was savvy enough to know they could choose the search engine they retrieved info from, chose Google. Google didn’t enhance search, Google popularized search. Yes search was around before Google but people didn’t stop using the Yellow Pages and the Phone book and every other method of finding information until Google.

Enter Twitter –
Even among Google, Google Blog Search, RSS Readers, Blogs, Digg, Reddit, StumbleUpon, FaceBook etc. there is still room in our already thin attention span for a site like Twitter. Like Google, Twitter is simple, straight forward and extremely easy to use. I don’t look at Twitter as a micro-blogging service I look at as a literal representation (both through information and networking) as to how small this planet really is. Short 140 character messages isn’t what Twitter is but how it is carried out. Twitter is becoming a behemoth of instant information with the ability to follow up with and talk to the person providing that information. Sure you could say that is the same thing as blogs, but most of what is said in blogs can and is starting to be said through 140 characters and you can digest more info from more people that way. I replaced my RSS reader with Twitter in fall of last year, I have seriously logged in to my Reader less then 10 times since September to read blogs when it used to be a daily occurrence. If someone asked, “what is Google not doing well on the web?” Twitter would be at the top of my list. Twitter is a Real Time engine with personal and live feedback.

#Twitter #Search –
Part of the long term stability I see with Twitter is from search.twitter.com. Anything I need to know about something that is happening right now or has happened in the last 12 hours I use Twitter search for. I used to search through Google Blogsearch, Digg, Delicious, Youtube to get breaking news but now I am alerted to it so quick through someones update, and I can go to Twitter search and get hundreds if not thousands of snippets of info and links seconds/minutes after it is happening. Everyone knows about Twitter and the Hudson River, Mumbai attacks etc. You can’t get that from Google. What takes Google minutes or hours to show you takes Twitter seconds. Google Organizes others content, Twitter creates and organizes its own content. When Jon Stewart ripped Jim Cramer a “new one” I found out about it live from people watching in Eastern time and I was able to go set my TIVO for MST and watch it that night. Before Twitter it would of been a Youtube clip submitted to Digg, Reddit or SU the next day. Danny Sullivan mentioned a similar experience during his keynotes at Omniture Summit and SMX West 09 about an earth quake that hit SoCal, he had tweeted about it and started to get replies and see results with information within minutes. There is no other site on the web that has this capability, and I don’t mean as in software but in software powered by a large and growing organic user base.

Sandwich Tweets –
sandwidchTweeting about the homemade panini you made or about the Audi test drive you just took is just as vital to Twitter as live excerpts from members of Congress during the State of the Union. If I wanted a new recipe to make for my wife I would use Twitter in that quest. I am in the market right now for a new car and I have used Twitter to find and reach out to those driving what I am interested in to get real live feedback. You can go to CitySearch or Amazon to see reviews on a product or company, but you can go to Twitter to see less biased reviews and you can talk to the person making those reviews and ask specific questions.

No More Red tape –
red tapeTwitter will replace a lot of media outlets or at least steal a lot of share from them. The way companies can communicate and react to customers via Twitter is Gods great gift to customer communication and loyalty. Before Twitter and partly due to sites like Digg Comcast was the Cable provider ran by Lucifer himself, now because of the outreach that Comcast has utilized via Twitter it is on its way to Saint Hood. Dell has similar experiences. Twitter is finally helping companies be agile who without it were stiff and slow. Social media and blogging in the large corporate space has always been hindered by Red Tape, Twitter forces companies to break that Red Tape. Large companies put review and approval processes before publishing blogs, can you imagine if tweets had to go through legal first? Not going to happen, Twitter forces companies to put someone capable and trusted at the helm as it cannot be regulated it like other mediums.

Twitter Tipping point –
Twitter is mainstream, the nature of Twitter allows every user to utilize its power in their own way, if you are a stay at home mom, CNN, Ashton Kutcher, Jimmy Fallon, small business owner, or the President of the United States you can use Twitter to better your objectives no matter what they may be. This is why it is Mainstream and why it isn’t going to stop, and you think there are a lot of people on there now? I guarantee you that in less than 6 months the user base will nearly double, and instead of people with 400k followers we will have people with over 1M followers. Before Twitter where else would you be able to talk to Shaq or get a late night link to a live streamed jam session by Shawn Ptwitty Combs. People that have influence on Twitter will have influence on the world especially in media. If I was hiring in any kind of business that needed media/marketing presence and I had two nearly identical resumes on my desk and one applicant had no twitter account and the other had 15,000 followers who do you think I am going to hire?

Embrace or be Replaced –
Every company needs to embrace and leverage Twitter before Twitter replaces them. Twitter is already been said to take a chunk out of Job sitesit could do the same to Social Sites, classifieds, dating sites, search engines, aggregators, and so on. FaceBook knows that Twitter is their biggest threat, and it is carving out a strong hold as the most powerful Real Time Search Engine that Google cannot Duplicate.

Conclusion –
There will be a new media darling in a year just as Digg was before Twitter, but Twitter will take on its own role and it isn’t going anywhere. Soon pretty much anyone with an internet connection will be using Twitter if not to tweet but to find Real Time information. In my opinion it is the most influential and important site since Google.

@chrisbennett

Writing with intention, not just to announce when I eat a burger and the same goes with life casting

In social media, technology on March 14, 2009 at 12:58 pm

So I have been playing with QIK. It allows me to live stream anything straight from my web cam or phone. But who cares if I’m at the airport, or if I can’t decide what to eat for lunch.  I like to write with intention. My purpose in The Billionaire Girl blog is to be useful. To offer genuine insight on the real experiences, trials and tribulations in being an entrepreneur.  Toying with random life casting felt well lame. Like the value of sitting and watching an MTV “scripted” reality show.  Just I don’t have any savvy script to spruce up my content. Here’s a popular life caster, iJustine. You tell me what you think. I’m going to keep toying with it, but if I don’t find my voice in life casting I think just because it exists doesn’t necessarily mean I should be doing it.

Arrived in Austin, Texas today for SXSW  Interactive. Maybe I’ll get some decent life casting done while I’m here. I wonder if it would be valuable for you all to see the industry’s best up close and personal.

iJustine Life Casting

iJustine Life Casting

Twitter is the new press release and Twiist Up is the Woodstock for techies without munchies involved

In marketing, social media, technology, twitter, viral marketing on February 13, 2009 at 4:43 pm

This week was tech mania. Woodstock watch out because LA was transformed. Tech Paintball, Tech Zulu anniversary, Twiist Up 5 and Twestival. Nuts!  Gave me plenty of excuses to get out of the house and shmooze with my newfound besties.  I ran into Richard from PR Newswire and made the comment that Twitter is the new press release. It is. Consumers, you and me, want to purchase based on our friends’ feedback rather than what we read in an “official” review.  And twitter is just that. We follow those we want to hear from, both friends  and associates. We trust their opinions. It’s cool. And now the business and friend world has merged with such fluidity that instead of once saying “MySpace me” it’s now “Follow Me”. The transformations in today’s PR world are fantastic. Filled with more truth and opportunity for discovery.

Twiist Up 5

Oh Obama … you social media maven… You slay me with your live streaming

In leadership, social media, technology on January 20, 2009 at 2:25 pm

Hello world. Take some pointers from our very own president.

  1. One, don’t try to do it all yourself. Be surrounded by a team a wee bit smarter than you. Your job is to lead and to inspire. = Obama
  2. Two, let the people connect freely and without judgment. Give them the tools, the utility to want to spread the word. = Obama
  3. Three, know what is forward thinking. What is the vision of tomorrow, not 10 years ago, because that no longer applies. = Obama
Obama Adopts and Embraces what is Today

Obama Adopts and Embraces what is Today

Ashton Kutcher and Kevin Rose take online media to the next level

In social media, technology on January 17, 2009 at 8:05 pm

Today I am fascinated with “24 hours at sundance” . I am just exhilarated to be involeved in the technology side of my industry. It’s a roller coaster ride and people who don’t understand it are going to miss out on all the fun.

And here I thought I was an uber geek… But I only just discovered “This Week in Tech”

In technology on January 12, 2009 at 9:31 pm

When my very good friend Spencer exposed me to my equivalent of porn – tech webisodes,  and then put the gran daddy of em all on my iTunes, “This Week in Tech” with with regular guests like Jason Calacanis and Kevin Rose I started drooling.  Best part is its nickname “TWiT“. Love it! Think of a cross between hanging out at Cheers and chatting it up at CES. I just can’t get enough of my geeky heart throbs.

Tech Geek Heart Throbs

Tech Geek Heart Throbs

Digg on WordPress! Took me hours to figure out

In marketing, technology on December 31, 2008 at 1:55 pm

Here’s my hero who wrote the Digg support blog – http://en.blog.wordpress.com/2007/02/22/digg-this/

So here’s the code to start with: &#91digg=http://digg.com/url_to/ story_on_digg&#93

–  ( best is to check out the link above where I got the instructions from, thanks Spencer!)


Spencer!
Thanks Spencer!


Okay kiddies… here is the Golden Ticket of Business Resources

In budgeting, business models, education, leadership, management, marketing, social media, technology, the secret, viral marketing on December 31, 2008 at 4:45 am

billionaire-girl-final2

Subscribe to The Billionaire Girl

 Subscribe in a reader

Brought to you by your very own Willy Wonka. Here is a comprehensive resource list from great affordable personal assistants to how to get your new web business off the ground (and not some dumb BS sales pitch, but what I have actually touched smelled and made love too JK) Yea, I’m kinda a business junkie.  Anyway, here it is.

Ive got the golden ticket...

"I've got the golden ticket..."

I made it a “page” so it is always right there if you need it. I will finsh it later in the week. I’m exhausted right now.

Screw Windows – Dude, Google built a business around PCs innefficiencies ?!

In technology on December 24, 2008 at 3:27 pm

I never knew! Okay, iPhoto amazing. Apple makes everything so easy. And now I see how everything Google does just mimics Apple in order to bring simplicity for PC users. Man, how can I ever go back now.

Google + PC = MAC

Google + PC = MAC