This week was tech mania. Woodstock watch out because LA was transformed. Tech Paintball, Tech Zulu anniversary, Twiist Up 5 and Twestival. Nuts! Gave me plenty of excuses to get out of the house and shmooze with my newfound besties. I ran into Richard from PR Newswire and made the comment that Twitter is the new press release. It is. Consumers, you and me, want to purchase based on our friends’ feedback rather than what we read in an “official” review. And twitter is just that. We follow those we want to hear from, both friends and associates. We trust their opinions. It’s cool. And now the business and friend world has merged with such fluidity that instead of once saying “MySpace me” it’s now “Follow Me”. The transformations in today’s PR world are fantastic. Filled with more truth and opportunity for discovery.
"I've Got a Golden Ticket!" 
Twestival here in Raleigh was awesome. Twitter is the new everything! jk..kind of. but no, it is great for releasing news and finding people who would be interested in a new product/service.
Hope you’re doing well and have a nice weekend.
What it really feels like is that online-enabled networking and communication collapses geography and distance and creates the opportunity to return to more of a small town ecosystem. Which is when you did do business with your friends.
And that’s why social search and automated “crowdsourced” recommendations and trends will create a better consuming experience (if executed well). We “trust,” or follow, that which we see our peers doing.
Nice thought piece, Espree.
“small town ecosystem” But are there enough buyers for the increase in product and services when we have that many more choices?