Archive for 2009|Yearly archive page

Chris Rikli I’d like to introduce myself…

In Uncategorized on May 12, 2009 at 2:51 pm

Photo by Geoff

Photo by Geoff Johnson  -

Photo by Geoff Johnson -

PHOTO: From left to right @garyvee, @kurtyd, @espreedevora, @bigomaha (founders), @shiralazar

This morning after my meeting with Matt Helt and Dave Nelson of Secret Penguin, Matt sent me this link to Chris Rikli’s blog post titled Five People I Wish I’d Met at Big Omaha(If you missed Big Omaha, well that just sucks. It was A-M-A-Z-I-N-G. More on the Big O later.) Seeing that Chris wrote I was one of 5 people he’d like to meet who he missed at Big Omaha was incredibly flattering.  After all, I simply do the best I can each day. Nothing different than anyone else does as an entrepreneur.  Then when I saw I was grouped with these absolutely incredible and courageous business men, Matt Helt from Secret Penguin, Zac Triemert from Lucky Bucket Brewery, Charles Hull from Archrival I wasn’t only flattered but overwhelmingly gracious.

Big Omaha to me was about  self discovery, defining our brand, attention to detail, unity and courage. Realizing that we each have our own entrepreneurial style and that is okay. To be true to our core strengths and find partners/team mates to compliment our weaknesses. That we must  support one another to succeed farther and faster. And especially the courage to understand that the journey isn’t easy, but one we are blessed to forge ahead on. We can achieve anything we set our minds and bodies to do.

At one point there was discussion addressing segregation between men and women in business.  It’s true that the numbers are not on an equal plane of women immersed in technology, business, (and action sports). But if there is anything I have learned after being a real estate investor, raising money for my business, and working in action sports, all “male dominated” spaces is that any dream we desire is within our reach to achieve, we just need to grab it.  Men and Women alike.  I don’t buy that men have the power to hold women back. Maybe the way society was structured in the past that was true, but not now. The only person that can hold anyone back is ourselves.  It’s an exciting time to forge ahead as a business owner. I am manifesting my own destiny, are you?

I want to thank Chris Rikli for connecting with me and share his post. > Click here

Five People I Wish I’d Met at Big Omaha


F the fancy Power Point

In analytics, business, business models, social media on May 6, 2009 at 10:39 am

No client wants to see art work they want to see ROI. Everyone these days is a social media expert. Bah Humbug. All I want to see – All investors want to see – All clients want to see = ROI, Metrics and Analytics. Thats’ it. Everything else is the cherry on top. So next time you present the pretty website you want to build and how amazing you are at sending tweets, remember to start with exactly how much money all that fun activity is going to make.

"Show me the money"

"Show me the money"

Nothing like a little Snoop Dogg to put some Zappos in my day

In business models, the secret on April 14, 2009 at 11:28 pm

Ahhh the thrills of being a business owner. Thank you Zappos, Snoop Dogg, Start Ups Live and most importantly my team for all the inspiration.

Vodpod videos no longer available.

more about “Nothing like a little little Snoop Do…“, posted with vodpod – “The Road To A Billion And Beyond”

In business, business models, leadership, management, the secret on April 14, 2009 at 11:03 pm

I am absolutely exhilarated to to be visiting the Zappos headquarters tomorrow in Vegas. My company team has been vigorously studying the phenomenal Zappos culture which we do our best to emulate each day. I have personally been a fan of Zappos since about 2002 after discovering the site was the fastest loading site on the web. Being the geek that I am I was fascinated and had to know how they did it. I think their upload time was under 3 seconds and with a homepage full of graphics. Completely impressive. is all about their WOW effect “delivering ‘WOW’ through service”. From their lightening speed delivery times, Monopoly Game, Culture Book, sending flowers to a grieving customer, 100% satisfaction guarantee free return policy, upload times, in house Life Coach – Dr Vik! and now Zappos Insights helping businesses achieve “The Road to a Billion and Beyond.”… Zappos WOWs me.

A little something from their Monopoly “Wow” cards:

“Take a leap of faith on a new venture, pay each player $50”

“Take a step outside of your comfort zone, collect $150”

“Reap the reward of taking a risk, collect $50”

"The Road to a Billion and Beyond"

"The Road to a Billion and Beyond"

Future Billionaire Girl in the making!

“F college, make a YouTube account.” Damn, I didn’t get the memo

In Uncategorized on April 7, 2009 at 1:41 pm

Okay  so I am fascinated by Viral Video geniuses like the guys at Mana Energy Drink for Gamers,

my good friend Dave Lehre who created the MySpace Movie , who in my opinion launched this whole internet super star craze

and now Dave Days who I stumbled across today.  14 Million hits and counting!

What made me want to blog about him though, his quote under his photo, “F college, make a YouTube account.” LOVE IT.  It’s not that I don’t support education. I have a college degree. But what I encourage is NOT WAITING to pursue what you are passionate about. Going to college, not going to college. You shouldn’t wait to go after your dreams. I only wish I had more friends like Dave and Dave in high school so we could have conquered the world together.

This post is dedicated to Panda for taking the risk and going after your dreams. Just remember to appreciate the people who help you along the way. 🙂

Internet Super Star

Internet Super Star

Are you a leader or a friend? / Are you an executive or a co worker?

In leadership, management on April 4, 2009 at 6:55 am

Last night I realized that in loving my team as much as I love my company I don’t love myself enough. What does that mean. If they get upset I say how can I fix it and immediately blame myself for allowing any moment of discomfort to take place. If there is a decision to be made I am perpetually afraid I am not going to make the best one because haven’t I made so many mistakes in the past. But of course I have! Because I am a true entrepreneur, a risk taker. If I weren’t I wouldn’t be in business and definitely not for 10 years strong. So last night as I started to doze off I had a moment of clarity. That a firm decision is better than no decision at all even if it ends up being a mistake. People respect confidence and authority. And there is no way that I single handedly can or even need to prevent every issue before it arises. I am not perfect, nor is my staff. But it is about understanding one another. Providing them a leader to follow. And doing the best we can. A teammate isn’t about being their equal. It is about being what the team needs. A male friend of mine said he was autocratic with his staff because he didn’t have time to be friendly. His approach is command and control from above, no power in the masses. Maybe that polar opposite style isn’t the way for me. Each business owner is entitled to their own methodologies. But without a doubt my staff needs to start seeing the leader and the executive in me rather than the girl next door. Because truth be it if people walk all over me its because they think they can, no matter it be consciously or unconsciously. Both equate to the same results.  I’m ready to start the day a new woman a new company.

My best friend recommended this book: “How We Lead Matters” by Marilyn Carlson Nelson.

To Lead is to Inspire

To Lead is to Inspire

Paint Lab’s Christina Suwa is Marketing Manager of the century with support from top brands

In marketing on April 1, 2009 at 11:38 am

Last night I was blown away by what Christina Suwa can pull off in only 3 weeks of planning. Most people take at least a year to plan an event and still get poor attendance and/or poor coverage. Not Christina. Media poured in to cover the sardine packed event with just enough room to savor the delicious treats as appetizers passed by regularly throughout the night prepared by Bravo’s “Top Chef” Stefan Richter.  Tasty beverages provided by big names like Hansen promoting their new tea and Nestle showing off their new beauty in a bottle drink GLOWELLE. Then for a little Me Time, beautifully wrapped gift bags filled with Neutrogena face wash and POP eye liner. Wearing my new cool silver eye liner now. Paint Lab (2912  Main Street, Santa Monica, CA) is a perfect date joint to express creativity – be it novice or pro any person who wants to splash some color onto canvas is welcome. Live music was perfect. JETT vodka provided the spark in our Cranberry juice replacing my Madras with a drink called Jett Fuel. I just can’t say enough good things about this awesome event. To top it off the support Venice Magazine shares with their community is unstoppable. Apparently they assisted in spreading the good word about Paint Labs opening and treated each guest to their magazine.  I’m definitely now a fan if I wasn’t before. Christina is a must for any event if you want your big soiree to be orchestrated to perfection.

From Christina after reading this post… Thank you so much for your kind words, but I must say that I cannot take credit for pulling off this entire event myself.  I had the support of numerous people, including Paige Petrone from Venice Magazine who was instrumental in securing our drink sponsors and providing me with fantastic leads on different vendors.  Kelly Albright helped with securing the entertainment and lighting.  And I’ve had the incredible support of PAINT:LAB’s owners/partners Oana Bogdan and Melanie Cote.  It is because of this fabulous team of people that I can say we pulled off an incredibly successful and fun event!

Are you the next Picasso?

Are you the next Picasso?

Bravo's Top Chef  Stefan Richter

HIRE Top Chef Stefan Richter - his food is heaven in your mouth. No joke!

Snoop Dogg and Boddingtons Pub Ale – Nothing like a way to start an entrepreneur’s day

In sanity on March 27, 2009 at 5:09 pm

So I stayed up all night researching Twitter tools after attending So Cal Action Sports event with big wigs in tech like Chris Brogan and in Action Sports, Oakley, Sheckler, Draven and then after a morning cat nap I cooked up some delicious food and decided on a beer. Boddingtons Pub Ale it was. The team was already at my office which is only a block away since I moved so I thought why not hang with them while I eat and take the beer to go. I foregoed paper bagging it and hoped no cop would harass me for walking around with an open bottle. It looks like it could be a Monster Energy drink anyway right?! I thought Ah Ha! Why don’t I cut through the alley and dodge any truly public areas making for a drama free afternoon. I saw this building across the street from my office and thought maybe they have a door that I can cut through to the other side. Boddingtons in hand on the right with my cabbage hamburger concoction on the left I ask the reception if she’d mind. I say “Who doesn’t like a beer with their meal. Just don’t wanna get busted you know.” And then as I make my way to the pearly white gates Snoop Dogg says “What’s going on”. Ha! Not kidding. And I nod, freak in my head and say whats up back. So cool. And was I excited to share with my awesome team.

PS Thanks @Valerotti for leaving the beer in my fridge!


Snoop Dogg's Twizzle - Fo Shizzle

This could be a Monster Energy drink, couldn't it?? :)

This could be a Monster Energy drink, couldn't it?? 🙂

OMG Twitter Heaven – Twitter and Gmail TOGETHER!!!!

In twitter on March 26, 2009 at 11:39 am

I just discovered the most amazing Twitter gadget EVER. I love it! Such a great integration. Specially with my professional email where I utilize Google Apps. Twitter Gadget for Gmail is AMAZING . WATCH THIS DEMO!


Ian Sanders “JUGGLE! Rethink Work Reclaim Life” is an entreprenuers bible

In sanity, the secret on March 25, 2009 at 10:50 am

There is so much I want to say about Ian’s book “JUGGLE! Rethink Work Reclaim Life” but I am in the middle of juggling so I am limited on time 🙂 This book taught me how to clearly see my core competency and even better how to capitalize off of it. We are all very hectic in our social media injected, family loved,  professionally swamped lives. How do we swim through it all? Ian teaches us that …

  1. Remember we are an athlete; Make ME time, drink plenty of water, eat well and get proper sleep.
    • I think just about the first thing I sacrificed when becoming a business owner was food, showers and sleep. Ha!
  2. Keep lists and break them down into projects in order to increase efficiency.
    • All I have to say is JOTT, Best list system I have found to date.  My 3 computers are in sync and I have everything broken down by project.  They also have a cool iPhone app. Sadly I don’t use iPhone but I do text in notes sometimes. Just today I signed up to have my voicemails transribed into email/texts.
  3. Most important – become a Juggler. Define your passion which does need to be in line with what you are best at.
    • For me it’s connecting people.  Most introductions I make the people connected end up capitalizing off projects together.

So with that I have already reorganized my list broken them down into specific projects, worked out this morning, ate my vegetables, showered 😉 and I think I’ll change my business card to “Connector”.



Any professionals BIBLE! Buy It!!!

Any professionals BIBLE! Buy It!!!