Espree

Be an influencer – That’s where the power is

In leadership, marketing, viral marketing on December 27, 2008 at 9:21 pm

So just got my nails done. I know I know – don’t judge me. I deserve a break. I even worked on Christmas 🙂 But the nail technician was sharing how the “VIP”s get “special treatment. And I thought to myself, what makes a person VIP. Of course there are actors and musicians. But why do they really have the power. It’s not simply because of their wealth, (although that does help). It’s because they have the power to influence. That’s why they are chosen to represent causes and political parties. Check out how to be an influencer > you don’t need to be famous.

The Tipping Point by Malcolm Gladwell

The Tipping Point by Malcolm Gladwell

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