No client wants to see art work they want to see ROI. Everyone these days is a social media expert. Bah Humbug. All I want to see – All investors want to see – All clients want to see = ROI, Metrics and Analytics. Thats’ it. Everything else is the cherry on top. So next time you present the pretty website you want to build and how amazing you are at sending tweets, remember to start with exactly how much money all that fun activity is going to make.
"Show me the money"
Ahhh the thrills of being a business owner. Thank you Zappos, Snoop Dogg, Start Ups Live and most importantly my team for all the inspiration.
I am absolutely exhilarated to to be visiting the Zappos headquarters tomorrow in Vegas. My company team has been vigorously studying the phenomenal Zappos culture which we do our best to emulate each day. I have personally been a fan of Zappos since about 2002 after discovering the site was the fastest loading site on the web. Being the geek that I am I was fascinated and had to know how they did it. I think their upload time was under 3 seconds and with a homepage full of graphics. Completely impressive.
Zappos.com is all about their WOW effect “delivering ‘WOW’ through service”. From their lightening speed delivery times, Monopoly Game, Culture Book, sending flowers to a grieving customer, 100% satisfaction guarantee free return policy, upload times, in house Life Coach – Dr Vik! and now Zappos Insights helping businesses achieve “The Road to a Billion and Beyond.”… Zappos WOWs me.
A little something from their Monopoly “Wow” cards:
“Take a leap of faith on a new venture, pay each player $50″
“Take a step outside of your comfort zone, collect $150″
“Reap the reward of taking a risk, collect $50″
"The Road to a Billion and Beyond"
Future Billionaire Girl in the making!
Don't risk feeling left out again like you did not attending SXSW in Austin last week
Twitter raises 35 million this week in addition to what they already have. Woo hoo. No business plan, no monetization model. Now that’s setting an example. Here I thought Bart Simpson was a bad influence. Go Start Up go. Take the money and run to Switzerland. When did being a business stop being about making money and start being about raising money?
Saving Yourself in Switzerland
Considering this blog was always intended to be a positive resource for business owners, aspiring entrepreneurs and just plain and simple geeks I’ve altered the title a bit. It was called “I’m Gonna Get Funded Damnit” as a satire to all those people who are overly concerned with raising money rather than making money. Lets forgo business models and focus on fundraising! – What! Hello, businesses are here to do two things; Solve a problem and make money – Done. So I changed the name to something a bit more mystical. Seeing that so many people search the term “golden ticket” maybe that’s what we’re all looking for. But don’t you see the Golden Ticket is within us all if we just forge ahead and trust our instinct. Sometimes it may be scary and other times exhilarating, but if we never try how will we know if we would have succeeded. Okay, enough with the Gandhi talk. Hope you find the tips, tools and perspective you need from this blog and enjoy reading it as much as I enjoy writing it.
As for me; I’m onto web company number 3 and plan to power network my way through this recession and continue to build a billion dollar organization.
Secrets to their Success has been very helpful over the past decade. I can’t believe how consistently raw and straight forward it always is.
Not kidding. Reading these people’s candid interviews on how they made their money online and the tools they used to do it has taught me so much over the years and helped me apply the same tactics. And the interviews are kept up weekly so I am constantly reading the most up to date information of what works.
SECRETS TO THEIR SUCCESS:
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Brought to you by your very own Willy Wonka. Here is a comprehensive resource list from great affordable personal assistants to how to get your new web business off the ground (and not some dumb BS sales pitch, but what I have actually touched smelled and made love too JK) Yea, I’m kinda a business junkie. Anyway, here it is.
"I've got the golden ticket..."
I made it a “page” so it is always right there if you need it. I will finsh it later in the week. I’m exhausted right now.
I know people are going through really hard times, but as an entrepreneur I can’t help but be so excited. Right now is the true test to see how strong our businesses were built. Apple Google Virgin Air were all built when money was tight and people weren’t spending. This just forces us to build organizations that ” make an enormous and positive difference,’ as Branson says.
Summit Web 2.0 has the leading experts in this crazy virtual world of social media speaking all under one roof in a jam packed three day technical journey. As I sit here in San Francisco’s luxurious Palace Hotel hoping to ease drop a savvy conversation between two “experts” I realize any disappoint experienced from not making the cut for an exclusive invitation to this event is simply not warranted. Here are all these “suits” with thick rolodexs and fancy words but still lies the billion dollar question – “How do these sites make any money”. They don’t know. If these experts did they’d be in Vegas living the life of surplus cash rather than here making sure everyone knows how expert they are. We all want that glorified 12-24 year old demographic. We want their parents cash. So why not just ask – “What will you spend on?” You listened to Ronald McDonald and still invest in a burger with Happy Meal smiles so what burger will you buy from me. Why not ask Mister Wallet, “What do you want to spend your ad dollars on?” Instead of finding all the ways to be viral so we all become this KMart no one shops at, (as sited in “The Purple Cow” by Seth Godin), why not start creating for the customer rather than fishing for one. Don’t feel too bad though, I mean the confernece does cost 4 grand a pop so, after all…someone is monetizing.
Web 2.0 Summit
Hope in No Man’s Land "I've Got a Golden Ticket!"
